For the time being we have no plans to launch products in the luxury segment." We would be targeting the premium and also the economy segments through new launches. Lack of comprehensive skin-related treatments at medical level is one factor which is boosting the business of pharma firms and encouraging them to explore the opportunity of selling over the counter (OTC) products by bringing novel compounds in or by in-licencing global products, Saxena said.Ībout further launches, he said, "More than 80 per cent of the cosmetics market comprises low and medium-priced categories in terms of volume.
#TORRENT PHARMA DERMA PRODUCTS SKIN#
The volume of cosmetic procedures is expected to cross 2 million for the year 2016, Saxena said.ĭue to pollution, ultraviolet light and global warming, photosensitive skin disorders like tanning, pigment darkening, sunburn, skin cancers and infectious diseases are also increasing at a faster pace, he added. With a rise in disposable incomes and subsequent increase in lifestyle diseases, the craze for cosmetic surgeries is driving more young people to doctors and dermatologists.
Derma products are in demand not only for therapeutic requirements but also lifestyle reasons, enabling the skin care industry to evolve to the age of cosmetic and anti-aging treatments," Elder Pharma Managing Director Alok Saxena said. "Also on anvil are products for lip care, hair loss, under-eye gel, face cleansers, moisturisers etc.
"Launched through the ethical route, the initial response to our new products has been encouraging and we expect these brands to contribute a combined turnover of about Rs 115-125 crore by FY16. The growth of 20 per cent in the skin care segment comes not only from urban areas but also semi-urban and rural pockets where a wide distribution network and judicious pricing policy are very important.Įlder has introduced 'Eslite Plus', a hydroquinone and combination cream for skin lightening 'Ultraguard', a sunscreen containing American & European FDA standard ingredients 'B-New', an anti-aging cream 'Camoflage', a stretch-marks & pregnancy line remover and 'Skin O2', a multi vitamin product in soft gelatin capsules for skin nourishment.